Yoast SEO Plugin Overview

Whether you intend to Start a Succesful Blog or plan to Create a Website, users must be able to find your blog or website. Yoast SEO Plugin appears very handy here.

Yoast SEO WordPress Plugin helps to connect your website with Search Engines like Google or Bing. It is one of the best free SEO plugins for WordPress Blogs or Websites that make working on SEO simple and User-Friendly.

Let’s discuss the most important features of Yoast SEO Plugin and Yoast SEO Webmaster Tools Verification

Features of Yoast SEO WordPress Plugin
How to Connect your WordPress Website with Google and Bing using Yoast Webmasters Tool?
Yoast SEO Plugin is one of the best plugin for managing SEO of a WordPress site
Yoast SEO Plugin

Features of Yoast SEO Plugin

  • Yoast SEO helps in Keyphrase Optimisation by defining Focus Keywords, Keyphrases, synonyms, and related words for a Post or a Page
  • Yoast SEO plugin does Readability analysis by suggesting you steps to improve the readability for a user and automatically calculating the Flesch Reading Ease score after analyzing the content
  • Helps with Snippet Preview – I,e Yoast SEO plugin tells how your page will look in a Google search result
  • Improves page indexing on Google, keeps you updated on your most important pages and warns you when these haven’t been updated for six months
  • Helps you control the breadcrumbs that allow easy user navigation
  • Avoids confusing Google with duplicate content, by setting canonical URLs and telling Google which URL to index
  • Yoast SEO is user-friendly in both classic editor as well as the block editor
  • It has social sharing options too ( Premium)

Additionally, Yoast manages all the technical stuff like robot.txt, .htaccess files, clean permalink URLs, or sitemap in the background and Yoast SEO works brilliantly by providing suggestions for internal linking.

Yoast SEO Webmaster Tools

Webmaster tools improve your site’s appearance on Search Engine Results Pages (SERPs), so you can stand out among the crowd.

The way the website appears in SERPs – Especially in well-known search engines like Google and Bing plays a very important role in boosting your business online

In this guide, we will walk you through the complete Yoast SEO – Webmaster Tools verification process which can provide an SEO Boost to your website an SEO boost.

Let’s get started now!

What is Yoast SEO Webmaster Tools?

Yoast Webmaster Tools helps you to connect your Website with Google or Bing Search Console.

Earlier, using the Yoast Webmaster tools, one could track your website’s presence on SERPs withing the Yoast SEO Plugin. However, Google has stopped it and as of now, you can not track it in Yoast. Instead, you can track in your Google Search Console account

Is Yoast SEO Webmaster Tools relevant now?

The answer is Yes – it is still very relevant because you still want to know the Crawl errors that google has listed for your website and you want to improve on those errors

Google Search Console Benefits

  • Track performance of the website by giving reliable insights on Performance, Links, Impressions
  • Google Search Console highlights website crawl errors that need to be fixed and the enhancements your website needs
  • It Monitors your pages on the website and helps to identify the pages that Google is unable to crawl.
  • Help identify Mobile usability of your Website, Loading Speed
  • Helps identify External and Internal links to and from your Web property respectively

This will improve your SEO techniques, and offer you unique insight into your current setup

Add WordPress Site in Google Search Console

Before using Yoast SEO webmaster tools, you should connect and verify your website with Google search console.

This verification will provide you access to google’s search data that’s relevant to your site for example – Crawl errors.    

Step 1 – Set up a Google Search Console Account

Go to Google Search Console: First route yourself Google Search Console and then sign in with your Google account.

Step 2 – Add Property

  • Add Property in Google Search Console à Now click on add a property.
  • A pop up will prompt where you need to fill the URL of your website.
  • Enter the details and click on Continue
How to add property in Google Search Console
Add Property in Google Search Console
A pop up where you need to add your Property by entering the domain or URL -Choose any!

Step 3 – Copy the Google Verification code

Copy the part of the code highlighted below

Copy the Code from Google Search Console
Copy only the Code highlighted here i.e part of code after the equal sign

Step 4 – Login to your WordPress and Go to Yoast SEO Webmaster Tools

  • Go to Seo –> General and Click on Webmaster Tools as Shown Below
  • Enter the code you have copied in Google Verification Code box and CLick Save
Yoast SEO Webmaster Tools
Click General
Yoast SEO Webmaster Tools
Paste the code in Google Verification Box

Step 5 – Come back to Google Search Console and click on Verify

Come back to Google Search Console account and click on Verify.

Google Search Console
Click on Verify button in your Google Search Console Account

Now you can start to use your Google Search account to view Website errors. It usually takes up to 48 hrs for Google to display the errors

A sample Google Search Console dashboard
A sample Google Search Console dashboard that shows the performance parameters of your website

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Add WordPress Site in Bing Search Console

Bing Webmaster Tools is a service provided as part of Microsoft’s Bing search engine that helps the webmasters to add their websites to the Bing index crawler

Step 1 – Go to Bing Webmaster Tools

Go to Bing Webmaster Tools

Step 2 – Add Website URL

Enter your website URL address in the “Add a Site”

Add Site in Bing Search Console
Add Site in Bing Search Console

Step 3 – Copy the Bing Verification Code

Copy the Bing Verification code as shown below

Bing Verification Code

Step 4 – Login to your WordPress and Go to Yoast SEO Webmaster Tools

  • Go to Seo –> General and Click on Webmaster Tools as Shown Below
  • Enter the code you have copied in Bing Verification Code box and CLick Save
Click General
Bing Search Console
Paste the code in Bing Verification Box

Step 5 – Come back to Bing Search Console and click on Verify

Come back to BingSearch Console account and click on Verify

Bing Search Console
Verify-in the Bing Search Console

Now you can start to use your Google Search account to view Website Stats.

How to use Google Search Console to Improve SEO

Google Search Console, previously known as Google Webmaster Tools is one of the best free SEO tools. However, most people use it only to measure impressions and clicks.

This tutorial will teach you how to use Google Search Console to improve your SEO.

How to use Google Search Console to Improve SEO

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